North America activations
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USA Distributor Incentives Support Program
A comprehensive support package aimed at incentivising USA Distributor sales teams and their trade accounts.
Producers and their importers can participate across one or more states with their chosen distributor(s). WA WINES TO THE WORLD will provide 30% financial support for eligible activity.
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Wine Australia's North America Roadshow
Wine Australia’s May 2025 Roadshow is now open for registration. The program covers Chicago, Montreal, Toronto and Washington D.C. from May 3 to May 13, 2025.
Table fees will be subsidised 50% by WA WINES TO THE WORLD.
Past Activations
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WESTERN AUSTRALIAN WINE COMPETITION: US Sommelier Competition + Trade Masterclass + Consumer Event
WA WINES TO THE WORLD, in partnership with Botrytis Consulting, will execute a national sommelier competition in the United States in the Summer/Fall of 2024. This represents an exciting opportuntiy for Western Australian brands currently being distributed in the US.
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Wine Australia US Market Entry Program 2023-24
12-month new to market entry program run by Wine Australia. Assists producers to navigate the difficult US market and supply chain. Includes product/pricing review, strategic advice, samples facilitation, media introductions (Wine Enthusiast Importer Connection) and specific buyer introductions.
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TEXSOM Tasting Sessions 2023
The TEXSOM Conference, which will be held in Dallas from August 27 – 29, 2023, is Wine Australia’s key education sponsorship annually in the US. For this year’s conference, they have secured a larger presence at two of the Expo Trade Tasting sessions to showcase 24 wines in a clearly branded ‘Australia’ section. This is a great opportunity to get wines in front of this very influential audience of sommeliers and key industry experts.
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SIPS Trade Tasting - Ontario
A virtual wine tasting event run by SIPS Toronto in conjunction with Wine Australia. Featuring six exceptional, elegant reds from Western Australian regions. Hosted by Mark Davidson, Head of Education Development for Wine Australia in North America, with WA based wine writer Erin Larkin, Contributor to The Wine Companion, as guest presenter. View the full details here.
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Explore Canada
Co-funding offered to participants in Wine Australia’s Explore Canada program, designed to get wine producers ‘export ready’ for the Canada market.
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US Market ‘Get Ready’ Webinar
This webinar aimed to help WA wine exporters to better understand the US wine market and effectively support US supply chain partners.
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Wine Australia US Market Entry Program 2022-23
12-month new to market entry program run by Wine Australia. Assists producers to navigate the difficult US market and supply chain. Includes product/pricing review, strategic advice, samples facilitation, media introductions (Wine Enthusiast Importer Connection) and specific buyer introductions.
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Aspen Food & Wine Classic
Each year the world’s most accomplished winemakers, celebrity chefs and culinary luminaries come together in one breathtaking setting at the Food & Wine Classic in Aspen. Wine Australia has presented a co-investment opportunity that includes…