USA activations

Aspen Food & Wine Classic

ABOUT: Each year the world’s most accomplished winemakers, celebrity chefs and culinary luminaries come together in one breathtaking setting at the Food & Wine Classic in Aspen. Wine Australia has presented a co-investment opportunity that includes: 

  • Print Campaign - Reach: 10m consumers

  • Digital Campaign - Reach: 11.4m unique visitors

  • Welcome Event Sponsorship (exclusively Australian Wines only)

  • Grand Pavilion prominent corner position to create an immersive food & wine experience for attendees, plus 3 tables for Victoria, South Australia and Margaret River.

OBJECTIVE: Build presence/awareness for Margaret River in USA as part of a push into USA.

AUDIENCE: Up to 4,000 attendees including press, retail and restaurant trade, wine and food-obsessed consumers. 

ELIGIBILITY: Wines must be available in the USA through a Colorado distributor, and must be labelled Margaret River GI.

COST TO PARTICIPATE: Option 1 - Grand Tasting Pavilion $1,500 (AUD) per producer. Option 2 - Welcome Event Sponsorship $2,000 (AUD) plus wine costs.

TIMING: Fri 17th June - Sun 19th June, 2022