North America activations

Wine Australia’s North America Roadshow

ABOUT: Wine Australia’s May 2025 Roadshow is now open for registration. The program covers Chicago, Montreal, Toronto and Washington D.C. from May 3 to May 13, 2025.  

  • Chicago – Saturday May 3, 2025 

  • Toronto – Tuesday May 6, 2025 

  • Montreal – Thursday May 8, 2025 

  • Washington D.C. – Tuesday May 13, 2025 

In Toronto, Montreal and Washington D.C., Wine Australia will plan and host a trade seminar, and trade walkaround tasting. The Washington D.C. events will be held at the Australian Embassy, and venues will be confirmed for the other cities when registration is complete. There is no trade program in Chicago, however Wine Australia is planning a consumer activation there. More details on how to get involved will be provided in due course.

Full details are available on the Wine Australia web page

OBJECTIVES: Support US and Canadian importers and agents of Western Australian wines, and Western Australian wineries exporting to North America currently. Generate further opportunities across North America for exposure and sales of WA wines.

AUDIENCE: Trade, media and consumers in Chicago (IL), Montreal (QC), Toronto (ON) and Washington DC.

ELIGIBILITY: Current distribution in IL, QC, ON and/or DC is required for participation. This is not a new to market activity. Please confirm with your importer/agent before registering, as they (or your distributors) will be responsible for delivering samples, and will need to represent your wines if a winemaker or winery principal will not be present.

Across all cities, the focus is on premium wines that reflect a diverse, exciting picture of the Australian wine scene. Target RRPs should be $20+ USD/$25+ CAD. 

COST TO PARTICIPATE (per city):

$325 USD / $450 CAD / $500 AUD per half table (up to 6 SKUs) 

$650 USD / $900 CAD / $1,000 AUD for full table (up to 12 SKUs) 

WA WINES TO THE WORLD is providing a 50% subsidy to reduce the above table fees.

TIMING:

  • Registration deadline: last spots still remain!

  • Key events: 3-13 May, 2025 (see above for breakdown by city)