North America activations
USA Distributor Incentives Support Program
ABOUT: A comprehensive support package aimed at incentivising Distributor sales teams and their trade accounts. Specific support is available at two levels:
Distributor sales teams – incentives provided for achieving agreed performance targets
Distributor trade accounts – DA’s (Depletion Allowances) provided for meeting specific performance criteria
Producers and their importers can participate across one or more states with their chosen distributor(s). WA WINES TO THE WORLD will provide 30% financial support for eligible activity.
Read the Overview/EOI Document and Program FAQs for more information.
OBJECTIVE: Increase commitment of distribution partners and their sales teams, achieve new listings and pull-through and build brand awareness for the WA category across the 2024-25 program and beyond.
AUDIENCE: Distributors to incentivise front-line sales staff and trade accounts. Programs running across all USA states are eligible for support. Note that channel pricing for BTG placements and/or order volume targets can only be supported in the following states: AK, AL, AR, AZ, CA, CO, DC, DE, FL. GA, HI, IA, ID, IL, KY, MD, ME, MN, MS, MT, ND, NE, NJ, NM, NV, OK, TN, TX, VA, VT, & WV.
ELIGIBILITY: Participating producers/brands should have existing inventory in their distributor warehouse in the USA. Eligible wines must be GI’s from Western Australia.
COST TO PARTICIPATE: Net cost to producers will vary depending on the specific value of the proposed distributor incentive program. There is no minimum or maximum spend requirement, however individual submissions will be reviewed on merit and balanced against total industry requirements and budget.
WA WINES TO THE WORLD will provide 30% financial support for all eligible activity.
TIMING: Round 3 submissions for programs taking place from July 1st 2024 to the end of FY, now OPEN.