Canada activations

SIPS Trade Tasting - Ontario

ABOUT: A virtual wine tasting event run by SIPS Toronto in conjunction with Wine Australia. Featuring six exceptional, elegant reds from Western Australian regions. Hosted by Mark Davidson, Head of Education Development for Wine Australia in North America, with WA based wine writer Erin Larkin, Contributor to The Wine Companion, as guest presenter. View the full details here.

OBJECTIVES: Build brand awareness for Western Australian wine regions and build profile for the participating brands, ultimately leading to increased listings and sales in Ontario.

AUDIENCE: Targeting 40-50 tier-A trade across Ontario – namely the Liquor Control Board of Ontario (LCBO) category team, on-premise trade and media.

ELIGIBILITY: Wines must be available for sale in Ontario at the time of the tasting (whether LCBO listings, on consignment or by special order) and must come with noteworthy 3rd-party reviews.

COST TO PARTICIPATE: $950.00 (+GST) per producer (plus wine sample and delivery costs).

TIMING: Tuesday 15th March, 2022.