USA activations

Wine Australia US Market Entry Program 2022-23

ABOUT: 12-month new to market entry program run by Wine Australia. Assists producers to navigate the difficult US market and supply chain. Includes product/pricing review, strategic advice, samples facilitation, media introductions (Wine Enthusiast Importer Connection) and specific buyer introductions.

See a full presentation HERE. Watch a recording of the informational webinar held on 8th March, 2022 HERE.

OBJECTIVE: Break down the complexities of the US market and find long term partnerships for WA wine exporters.

AUDIENCE: US importers, distributors, major retailers and third party logistics providers.

ELIGIBILITY: New to market exporters.

COST TO PARTICIPATE: WA WINES TO THE WORLD will provide a 50% subsidy for two additional WA producers to participate in this program. The net subsidised cost to participate will be $6,250.

TIMING: Still accepting producers for 2022-23 program. A report on the 2021-22 program is expected by October 2022.