USA activations
US Market ‘Get Ready’ Webinar
ABOUT: Good preparation is critical for an effective effort in the lucrative but legislatively complex and highly competitive US wine market.
In this webinar we’ll walk you through the current state of the US market and provide you with strategies to effectively support your US supply chain partners.
We'll also explain how exporters can benefit from participating in the newly launched WA WINES TO THE WORLD programs - USA Distributor Incentives Support and Texas Retail Promotions
The webinar will be presented in two parts over two hours, and will conclude with a Q&A.
OBJECTIVE: Key learning outcomes include:
The US Wine Consumer & Market – presented by Darren Oemcke
An overview of the latest Wine Intelligence consumer data
An overview of the latest Wine Australia export data
Looking at the US market state-by-state - how to use AGW's recently launched USA Wine Market Tool
Supporting Your US Supply Chain Partners – presented by Liz Mencel
Key US routes to market for wine exporters
Supporting your US Importer (traditional 3-tier model)
Supporting your US Distributors across multiple states
Understanding US Retailer relationships (off- and on-premise)
Creating Consumer pull-through for supply chain partners
The role of the US Media
Current WA WINES TO THE WORLD programs: USA Distributor Incentives Support and Texas Retail Promotions
ELIGIBILITY: This webinar is open to all interested WA wine exporters. The topics presented will be particularly beneficial to those that have recently entered the US market or that are planning US market expansion.
COST TO PARTICIPATE: NIL
TIMING: Tuesday 31st January from 10am-12pm AWST