North America activations

Wine Australia US Market Entry Program 2023-24

ABOUT: 12-month new to market entry program run by Wine Australia. Assists producers to navigate the difficult US market and supply chain. Includes product/pricing review, strategic advice, samples facilitation, media introductions (Wine Enthusiast Importer Connection) and specific buyer introductions.

To find out more read the prospectus here. 

OBJECTIVE: Break down the complexities of the US market and find long term partnerships for WA wine exporters.

AUDIENCE: US importers, distributors, major retailers and third party logistics providers.

ELIGIBILITY: New to market exporters.

COST TO PARTICIPATE: WA WINES TO THE WORLD is providing a 50% subsidy for WA producers to participate in this program which costs $13,000 ex GST in total. The number of producers who will be extended this support is limited, and will be allocated on a first in first served basis.

TIMING: Applications are now CLOSED.