North America activations

TEXSOM Tasting Sessions 2023

ABOUT: The TEXSOM Conference, which will be held in Dallas from August 27 – 29, 2023, is Wine Australia’s key education sponsorship annually in the US. For this year’s conference, they have secured a larger presence at two of the Expo Trade Tasting sessions to showcase 24 wines in a clearly branded ‘Australia’ section. This is a great opportunity to get wines in front of this very influential audience of sommeliers and key industry experts.

OBJECTIVES: Generate exposure and sales opportunities for WA wine exporters in the USA.

AUDIENCE: An influential audience of sommeliers and key industry experts from across the USA.

ELIGIBILITY: This opportunity is only open to WA brands already in the US market, with distribution in Texas. Wines will need to be delivered by a Texas distributor, so please confirm inventory and vintages available with your Texas distributor before completing the submission form.

COST TO PARTICIPATE: The cost per SKU is $250 USD ex GST (or $125 USD after 50% support from WA WINES TO THE WORLD) and will require 3 bottles of wine. 

TIMING: If you’re interested in having your wine showcased, please complete the below form by Wednesday 15th March. Wineries should check with their importers on whether they plan to exhibit at the conference also and collaborate on what wines should be shown in the Australian section. If any winemakers plan to visit the US in late August and attend TEXSOM, please keep Wine Australia posted on these details also.